AYSAN FURNITURE GALLERY, Mojtaba Hooshangian SHirazi

Project Name: AYSAN VIP Show Room \ Function: Furniture Gallery
Company: Moshir Design Studio \ Lead Architect & Supervisor: Mojtaba Hooshangian Shirazi \ Design Team: Hilda Khozaee Nezhad / Executor: Iman Gharekhaanian
Presentation: Hilda Khozaee Nezhad, Alireza Adibi \ Graphic: Mohammad Kamel Zahedi, Maryam Shahabi Haghighi \ Location: 18th alley, zargari street, Shiraz
Total Land Area-Area of Construction: 756 Sq.m, 458 Sq.m \ Client: Ehsan Karim Aghaei Date: April to jun 2020 \ Photographer: Navid Atrvash
Website: www.mo-shir.com
E-mail: moshirdesign@gmail.com

AYSAN VIP Furniture Showroom project was designed and implemented with the aim of changing the way furniture is presented and sold. Creating a gallery offering a complete and diverse collection of furniture The design process began with the prioritization of the following: 1- The understanding of changing the way to deal with the issue of furniture display. 2- Creating defined zones for each complete set of furniture. 3- Defining the circulation in such a way that each zone can be seen completely as a gallery. 4- Creating visual excitement along the way and different perspectives in each zone To arrange the furniture of the complex on two floors, the designer has considered seven different furniture zones on the ground floor and four furniture zones for the half-floor space. In order to access these zones, the visitor must use the paths defined by the project architect. The paths sometimes pass along the zones and sometimes through the heart of the zones so that the visitor can see a principled process by understanding the thrill of analogy and can even logically compare products. The general design of the space is based on creating a connection between the buyer and the artwork, and the architect has avoided exaggeration as much as possible to create a pleasant gallery space, and in this regard, we will see the placement of two simple but key elements in the whole collection. First, there are partitions with a height of 1.5 meters, which can help in addition to defining the circulation, also determine the boundaries of the zones. The short height of these partitions is intended for a wider view of the observer in order to mediate the limited view of other zones by creating visual excitement. Second, the presence of boxes with different heights, which in the first place are the focal points and the center of vision of each zone to display complementary products, and second, form a body to represent the height and connection of the spaces on both floors. This makes the dimensions, position, as well as the product placed in the boxes of each zone, look different and unique. To enhance the visual excitement in each zone, boxes with different dimensions and appropriate colors were considered. This caused the observer to move in the defined direction while facing different scenes. The concept of the project has been in response to the challenge of the project, which is the correct display of the furniture in form of short and long boxes. The boxes with the combination they left behind, had a great impact on creating visual excitement.