Nimany gallry, Amin Torkan

Project Name: nimany gallry
Function: commercial
Office: 900architecture group
Lead Architects: Amin Torkan
Design Team: alieh naderi
Interior Design: alieh naderi
Client: mr malekiyan
Executive Engineer: mr malekiyan
Render-draw: bita saleh.mahla dehghani
Graphic designer: Fatemeh sadat seddighi, navid movahediyan
Lighting: smart
Mechanical Installations Engineer: 900 architecture group
Mechanical Structure: split unit
Structural Engineer: 900 architecture group
Location: first abshar st.Isfahan
Total Land Area: 308.50 m2
Area of Construction: 490.50 m2
Date: 2020-2021
Photographer negar seddighi
Website: www.amintorkan.com
Email: amintorkan@yahoo.com
Instagram: 900co

The history of aesthetics dates back as far as the creation of mankind as they intrinsically seek beauty. Throughout history, Iranians have always had a special style of clothing that is rooted in their civilized traditions. Nowadays, designing clothes and accessories is one of the most popular jobs in Iran. In this regard, if people are creative and familiar with the art of colors and working with fabric, they will use this job to make money. Fashion design can be done individually; in this case, people try to introduce their work by designing personalized collections and displaying them in fashion shows and relevant events.
The originality and beauty of Persian art encourages many Iranian artists to incorporate it into their works. Nima Behnoud, founder of the NIMANY brand, is also one of the artists who, on the one hand, use Persian art in their works and benefit from this endless treasure, and on the other hand, endorse the presence of Iranian culture in the field of fashion. Like most fashion designers of the world, Nima Behnoud resides in the fashion capital of America, New York City. His production line includes bags, shoes, belts, men’s and women’s jackets and accessories. The incorporation of graceful subtleties of the Persian Nastaliq art, arabesque patterns, and abstract illustrations of The Shahnameh has made this brand unique and beautiful. When we were entrusted with designing the NIMANY Gallery, we realized from the very beginning that we should use similar designs in order to keep as much harmony with the gallery space as possible. Converting an almost thirty-year-old residential building into a special and beautiful complex for customers, entirely based on Iranian art, was our main objective. Upon examining the products of this brand, we started the process of designing this space based on Nastaliq lines, with emphasis on the letter “ه” as well as Shahnameh illustrations. The juxtaposition of the colors white and yellow reiterates the maximum openness of space and the promotion of a sense of fluidity within it. Moreover, we used the color yellow which symbolizes freshness, happiness, self-confidence, and authenticity as the dominant hue in the space, bestowing a striking appearance on the lifeless walls.
The gradual conversion of the parapet into a ceiling, the ceiling into a parapet, as well as the floor and the wall, to display and create fluidity in the space and incite visual tension through the implementation of form, provides the grounds for persuading the customers.
The placement of accessory stands is designed in such a special aesthetical and elegant manner that offers maximum visibility to the audience.
Finally, the concept of this design is a response to NIMANY brand’s stress on an Iranian architecture approach and the city of Isfahan, using handmade tiles on the floors, with an emphasis on the letter “ه”, along with rusty glass, and combining them with modern architecture that shows strength, originality, and glory.
In the end, we created a modern space via approaches in harmony with the type of post-modern goods at hand, including modern architectural patterns and at the same time influenced by Iranian architecture.