Deyzi concept store, Siavosh Abaszadeh, Reyhane Ghaedsharafi

Project Name: Deyzi concept store
Function: sales space, interactive space, educational
Architects: Siavosh Abaszadeh, Reyhane Ghaedsharafi
Location: Shiraz
Executive Engineer: Mojtaba Kazemi
Employer: Ghazal Sabet
Photographer: Navid Atrvash
Project Area: 290 m2 / Design
Date: Fall 2022
Email: Siavosh.abaszade@gmail.com

As online marketplaces grow, designing and creating physical sales spaces entails the risk of in-person interaction. Due to the unique requirements of this project, an extensive feasibility study had to be conducted. The turning point in this collaboration was aligning the employer’s intellectual space with our contemporary perspective, so we were able to design and implement the DeyZi art space with its motto “live to create”.
The multi-functionality of the store depends on the design of the spaces for presenting cultural and artistic products and their interaction with the social spaces, including: educational services space, administrative section, forum and collective interaction, ….
The experience of the audience’s presence at the entrance space begins with standing in front of the store windows and observing the art objects.
In the design process, the main focus was on designing the appropriate masses, attractive materials and a range of neutral and soft colors to intense colors in the construction of all the body and store stands in harmony with the overall form.
The use of integrated materials (microcement, etc.) is one way to create a space that is suitable for displaying as many products as possible with the greatest visual impact. The floor and walls should be covered in a similar manner to maintain the space’s simplicity while creating a homogeneous platform to prevent concentrations on surfaces.
Considering the location identity and the inadequacy of mechanical and electrical facilities, the ceiling was installed with a free pattern (Exposed ceiling).
To create a spacious and functional form with a novel appearance in accordance with the spirit of the space in the middle part, a separate volume was considered to place the office visually dominant at the entrance and to establish an effective interaction with the other parts in a circular manner with an indicative color. Books, cultural products, and a platform for reading, sitting, and pondering were placed on the walls connected to the volume.
Ultimately, the client’s request along with suggestions from the design team regarding the presence of visitors in an integrated space with an artistic approach resulted in a unique experience that met the needs of art lovers and created a feeling of comfort and ease for the customers by providing the goods they desired.