ویک بوتیک اثر حنا مبارکی

VEEK BOUTIQUE

“The interior design ideas for a boutique shop are based on the following diagram:

1. Black Box Concept: The central concept of the shop’s design is the ‘Black Box’, inspired by the design of display spaces such as theater and cinema halls. This is achieved by darkening the space’s surfaces (floor, ceiling, and walls) and disconnecting the viewer’s sensory connection with the outside space. This ensures that all the attention and focus of the observer is directed towards the ground, the display, and, in the case of a carpet store, towards the carpet displays. Along with the use of other sensory techniques (sound diffusion, ambient scents, etc.), we believe this increased focus and attention on the main theme will ultimately lead to the primary goal of the store, which is to increase sales performance.
2. Symbolic Carpet Concept (Red Carpet): The tradition of spreading red carpets in front of spaces and buildings has long conveyed messages of respect and welcome to the viewer. We have expanded on this concept by creating a symbol of the power of machine-made carpet production (the ability to produce custom and uniquely designed carpets) and the strength of the carpet design. We have extended the symbolic carpet from the entrance of the store, guiding the eye toward the store’s logo with a vertical movement at the end of the path.
3. Sitting and Hospitality Space Concept: One of the enduring cultural qualities of Iran, closely tied to the art of Persian rug-making, is the concept of Iranian hospitality. Providing a well-furnished place for sitting, reception, and conversation in a peaceful atmosphere, combined with respect, will have an undeniable positive impact on the customer’s shopping experience and their loyalty to the brand. This is achieved by designing seating spaces with specially crafted furniture and accessories for this area.”
4. Store Layout or Visual Merchandising: One of the primary factors that encourage customers to spend more time in a store, buy more items, and ultimately have a better shopping experience is the effects of visual merchandising. These effects are directly related to consumer behavior and can be attributed to increased customer interest and loyalty to the respective brand. In the design of the “Vik Boutique” store, the focus of visual merchandising is on displaying the products, namely, carpets, through specially designed stands for carpet display (with a dark background and in combination with golden accents), along with concealed and localized lighting. This visual focus, along with the soft music and the pleasant aroma of fragrances in the space, engages the audience effectively with the main theme.
5. Related Carpet Accessories: The idea of offering related products such as carpeted mats or rugs, as well as special accessories as side products made with carpet materials, enhances the boutique’s concept. In addition to conveying the concept of a luxurious lifestyle (in line with the store’s objective), it highlights the production capability and power of the collection to the customers.