iTech Apple Store, Ehsan Firoozmandan

Project Name: iTech Apple Store \ Function: Enterprise \ Company: Firoozmandan Architectural Studio Lead Architect: Ehsan Firoozmandan \ Project Manager: Ehsan Firoozmandan
Stucture: Metal \ Installation: Split AC \ Graphic: Abdul-Hamid Ali Hosseini
Location: Javan Blvd, Shahr-e Jadid, Lar, Fars Province \ Area of Construction: 160 Sq.m
Client: Ali Gozashtegan \ Date: 2019 – 2020 \ Photographer: Ehsan Firoozmandan
E-mail: Ehsan.firoozmandan@gmail.com
Instagram: @firoozmandan.architects

iTech Apple store is a three-story building located on the corner of an arterial road in New City, in fact, it’s the only three-story building along this street. After 8 years of activity in this field, the project owner had decided to expand its enterprise and selected this building for its new shop.
Placement of the building and its showcase has been done in a way that the shallow depth of the shop as well as its wideness have made the ground floor easily visible to both pedestrians and people inside vehicles. Blending the building with the urban landscape in addition to finding a standard pattern for the interior, in a way that would be concordant with technology and allow the project owner to repeat it in other branches, was a significant issue and a challenge for the interior design of the project.
In order to achieve such a pattern and promote further social interaction among shoppers and staff, ground floor serves as the main showroom. Meanwhile, the first floor is utilized for accessories as well as professional repair jobs and the second floor is dedicated to administrative affairs and content creation. In order to create more harmony and to avoid congestion, the color grey (steel-look MDF), as the main background color of the shop was combined with tables made of wood-look MDF (MDF with natural wood covers). Furthermore, to maintain harmony within the whole building, grey ceramic tiles were used to cover walls and floors on all stories.
To facilitate organization of products and sales, separate divisions based on products were made within the showcase. Moreover, a live table was placed at the center of the shop, to be used for presenting and testing new products and to provide advice to customers. Complementing this table are seats which are designed and built to further main harmony with the atmosphere. In terms of lighting, central light was used to spotlight special products, in addition, omni light was used at the center of the shop and across from the live table to provide overall lighting and to control shadows.
So as to create a harmonious and lively atmosphere and to further attract pedestrians, behind the sales counter and in line with the entrance view, a green wall is used. Two decorative palm trees have also been considered to be planted outside the shop (on the sidewalk). A staircase, located behind the green wall, serves as the only vertical access and is part of the shop window which is visible from the street. Accordingly, to maintain color harmony, wood-look MDF is used to cover steps and walls of the staircase are in grey. Additionally, linear lighting is added beneath staircase handrails to heighten a sense of curiosity among customers.
On the first floor, an arrangement in parallel with the pattern of the ground floor (showroom) has been used. Moreover, so as to create a sense of serenity, the repairs room has been hidden behind one of the showcases and the door leading to this room is consistent with other seams. The next phase is designing the complex, which envisions designing and implementing a dynamic space in accordance with the general pattern of the shop.